Iomega, Class Act or Class Action?:
A Continuing Study Into
How Iomega Treats
Its Customers and Employees

Play "Good Morning Good Morning," if you like! :))
(In MSIE you may need to hit the MSIE Stop button to kill it.)

Langford's Original
17 September 1997
Posting About iomega

(with occasional, slight modifications)


	  ~~~ ~~~~~~~~  ~~~~~~~~ "I think I can,  ~~~~~~~~ I think I can..."
Picture of a train blowing smoke that reads 'I think I can'.
Iomega Corporation (1821 West Iomega Way, Roy, Utah 84067;

1.800.MY-STUFF [Ha! GOOD LUCK!])

stock went from about $4 in January of 1995 to about $110, before splitting to about $55 and sliding back to its current levels near $15 per share.

Despite stock-price problems since June 1996, Iomega's financial history over the past two years is enough to make most American CEOs quite jealous, I suspect. Is such jealousy justified by the total picture, though? Is Iomega's spectacular rise on Wall Street set to be matched by a similarly spectacular fall, so that this potential jewel of America instead is doomed to become worthless ash after a flash in the pan? Are there even better measures of a corporation's worth than its financial "bottom line"?

My own feeling is that a company's future is well gauged by the way it treats its customers. If Iomega is treating all customers the way it has been treating me, I predict its soon demise.

Please see my own recent history with Iomega and the

Preliminary Legal Action I have taken.

I, for one, am "Mad as Hell, and I'm not going to TAKE it any more!".

Am I overreacting? After all, there is a site called "The Web Page Formerly Known As the Anti-Iomega Page". At least some people seem to have stopped being angry with Iomega for what I believe to be their abominable customer-support service.


Aside #1:

The operative keyword, in the sentence just above, is "seem." Having visited this site before, I knew that considerable rancor against Iomega is still to be found, there. So, I was not really surprised to receive the following response, when I asked for permission to link this site to that one:

"Date: Tue, 17 Sep 1996 22:34:48 -0700
From: surak1@ix.netcom.com (R. Jones)
Subject: Re: Your permission, please!  :))
To: "Stephen A. Langford" <s@theriver.com>

"Stephen,
        "Link away, but note: Who said I've stopped being angry 
with Iomega's arrogance?  Have you checked out my frequently updated 


[OK, A little smiley face. here is a link 
to THAT, too, Rob! -- S.L., 18 Sep 1996]: 
"Iomega Complaint Bulletin Board"
at:
http://ourworld.compuserve.com/homepages/surak1/iomegag2.htm ?
"If there is a class action suit, please count me in. --Rob Jones, MD surak1@ix.netcom.com

Aside #2:

I confess that I have not spent enough time at Dr. Rob's site. But while just there, I have learned that Iomega seems to have shut down its service department and is no longer repairing any drives! Please visit Dr. Rob's site for further details, as I shall be doing myself, when time permits. I have no intention of preempting Dr. Jones's ongoing "Iomega Complaint Bulletin Board"; nor, of duplicating his efforts. I welcome his spirit of cooperation and have quoted his response, above, with his permission. In that spirit of cooperation, I suggest that he might want to change the name of his "The Web Page Formerly Known As the Anti-Iomega Page" site, as it does not seem very well to reflect his true and current feelings.

In any case, to protect what is left of my own sanity, I would like to state that in the future, when anybody sends email to me regarding the question as to whether or not Iomega should be challenged in court, I shall assume that 1) you have visited this site and read its contents and 2) I have your tacit approval to quote you, unless you explicitly state otherwise. Even so, I shall be more likely to quote you if you explicitly give me permission to do so than if you do not explicitly do so.

I see this site as being complementary to Rob Jones's site, and will welcome here contributions from people who have ideas as to how to proceed with instituting a class-action suit against Iomega. In particular, it seems to me, I need to hear from lawyers who are willing to do this work, on a contingency basis; or, from people who can suggest legal firms that 1) might be interested in such a task and 2) can be contacted by email.

A class-action lawsuit would involve the work of many people. In that regard, if you have talents that you can bring to bear, and you are willing to help in explicit ways, please tell me what you would like to do to help.

For the moment, I suggest that each person who is considering contributing time, energy, and money toward bringing a class-action lawsuit against Iomega do what homework is necessary to document the problems you have had, estimate what damages you would seek from Iomega if a lawsuit is instituted with you as one of the plaintiffs, and give some thought as to what punitive damages should be sought against Iomega, above and beyond whatever are the actual damages sought.

Moreover, I suggest that Iomega is not the only company related to computer hardware or software that has adopted attitudes and practices that are decidedly user unfriendly, to the point of doing actual damage to the consumers that should be being better served. I suggest that successful legal action against Iomega would set legal precedent and would open a floodgate of similar cases - all to the benefit not only of computer users, but also to that of whatever lawyers come to specialize in helping computer users to right such wrongs.

Additionally, I suggest that a fairer treatment of customers and potential customers by vendors of computers and computer-related products will (hopefully soon) contribute to the benefit of companies which react positively to these pressures, resulting in a sounder, longer-lasting, and more profitable computer industry in these United States of America. Fair play is fundamental to the US spirit. Consumers long for companies to which they can justifiably express their loyalty with future purchases. We need to restore a sense of trust between manufacturers and consumers, wherever problems now lie.


Tell YOUR Story!

If you are not affiliated with Iomega in any way but as a customer, and you have had good experience with that company, I invite you to tell me your own story. Even if you represent Iomega and you want to tell your side of the story, please feel free to contact me. (It would be about time!) But, if your experiences mirror my own, what (if anything) you would like to do about it all? How might we act together, to make a real difference in how Iomega treats people in the future?

I am now trying to keep up with posting mail I receive, as time permits. If you have sent me mail that you do NOT want posted, please say so.

--S. Langford, 31 October 1996.


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By the way, you might like to visit "Seatbelts for School Buses"

Thank you for your interest!

Sincerely, Steve Langford

©Stephen A. Langford, Oro Valley, Arizona, 12 April 1997.  
ALL RIGHTS RESERVED.  
This document may be freely transmitted in its entirety, 
so long as no monies are earned during the transaction/s.  
Permission is required for any and all other pertinent circumstances.


(Metering for this page reset 26 February 1997.)