Iomega, Class Act or Class Action?:
A Continuing Study
Into How Iomega Treats
Its Customers and Employees

Langford Responds to Iomega's Initial Response to his Complaint to Arizona and Utah Attorney Generals

The following letter was FAXed on 25 October to Iomega and to the Utah State Attorney General's Office (Some graphics have been added since FAXing the letter.)


Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 1 of 9

25 October 1996 FAX to 801.778.3190


Customer Satisfaction Group
Iomega Corporation
1821 West Iomega Way
Roy
UTAH 84067 
Dear Iomega Customer Satisfaction Group This letter replies to yours of 17 October 1996, with which you enclosed a copy of Tools 5.0.

Although I greatly appreciate both 1. your expression of "sincere regrets," concerning the problems I have outlined in my complaint against Iomega, and 2. your taking these matters very seriously, I am hesitant simply to accept your "small gesture" as satisfactory enough of a response to my complaints.

If I were to charge you for all the time I have spent simply trying to get your attention, I guess that a fair amount for that alone would be in excess of $500. However, my current Web site at

http://personal.riverusers.com/~s/action.htm

is only one place where people are complaining loudly about Iomega's egregiously arrogant disregard for the support for its customers. Iomega has had plenty of time to establish a working, technical-support relationship with both its customers and its potential customers. That you dare to have a department labeled "Iomega Customer Satisfaction Group" is in itself laughable, under these circumstances.

In case you have never bothered to do so, I suggest that you visit the following Web sites and start to respond directly to some of the complaints against you, which you can readily find at them:


  http://ourworld.compuserve.com/homepages/surak1/iomegag.htm

  http://ourworld.compuserve.com/homepages/surak1/iomegag1.htm

  http://ourworld.compuserve.com/homepages/surak1/iomegag2.htm

  http://www.akula.com/~jwu/wwwboard/wwwboard.html

Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 2 of 9

I am sure that I could assemble a much longer list of Web pages related to the agonies you have caused users by your past, total lack of support for your customers and potential customers. I am glad I have made a slight profit when briefly holding some IOMG stock, but I am now sadly ashamed, in retrospect, to have had anything at all to do with Iomega in that context.

Not only can I point to Web sites which you would do well to visit, I can also quote to you from some of my correspondences since launching my own Web site related to these problems:


1. 
"Date: Sat, 28 Sep 1996 23:28:17 -0700
From: 
To: s@TheRiver.com

Subject: Iomega/Your Site
X-URL: http://personal.riverusers.com/~s/action.htm
"GREAT site! It's what the web's all about. I suspect it doesn't trouble Iomega much - nothing seems to - but at least it alerts people that Iomega's policy is truly "let the buyer beware." After reading your page and some others, buying a Zip drive, having trouble w/it, and returning it, I finally bought an Epson Zip drive. Same product - about $70 cheaper and I hope Epson will stand behind their product more than Iomega. Actually, no one could do less for their customers than Iomega."

2.
"Date: Thu, 10 Oct 1996 08:43:46 +0000
From: Cliff 
To: s@TheRiver.com
Subject: Zip Tools V.5
X-URL: http://personal.riverusers.com/~s/action.htm

"Yeh.

"I haven't been able to download the software successfully (was unexpandable). That was a couple of weeks ago. I visited the site agin today to try again and couldn't even find 5.0 again to try downloading it again. I did an Alta Vista search on "Zip Tools V.5" tp find the right spot to try and download it again and the only hit I got (pretty unusual) was your site.

"If anyone has actualy successfully downloaded this software I would like to know how they did it.

Thanks"


Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 3 of 9


3.
"Date: Tue, 22 Oct 1996 08:53:20 -0400 (EDT)
X-Sender: Anonymous
To: Steve Langford <s@theriver.com>
From: Anonymous
Subject: Re: 1.800.2Iomega?

"Steve...

"Why don't you take the software and let the rest be?

"The Iomega folks have enough trouble trying to pull their customer service operation together in the face of incredible demand for their products.

"Don't give them any more. Let them work it out without the threat of distracting law suits...

"Why go to all this bother just to claim a $200 victory?

"Send them an encouraging thank you note and wish them well...

[To which I responded:

I very much appreciate your perspective on this, however, please see below:

At 08:53 AM 10/22/96 -0400, you wrote:

>Steve...

>Why don't you take the software and let the rest be?
-- Because There is so much evidence of their user-be-damned attitude, [Anonymous].
>The Iomega folks have enough trouble trying to pull their customer
service operation together in the face of incredible demand for their products.
-- If this were so, then it would have been possible for people to have contacted
them, once in a while, over the years. Here is some of what Jean Stillwell just said,
for instance: "The technical response I got that forced me to abandon my quest for a Zip
was their machinized non-human anonymous, no-questions asked 'help'line that was
a no-brainer, as well! Iomega company projected the idea that no problem was so
big that buying MORE of their equipment wouldn't solve."


Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 4 of 9


>Don't give them any more. Let them work it out without the threat of
>distracting law suits...
-- The threat of a law suit has been the only thing that has been able
to grab their attention, [Anonymous]. In looking around the Web, I have
seen stuff about their having given a "prize Zip drive" to an employee;
the drive turned out to be refurbished.

They are in the process of laying people off and outsourcing repairs to their drives
to an oriental branch.

They have laughed and have reported in writing their laughter about customer complaints.
Their arrogance demands a firm correction.

>Why go to all this bother just to claim a $200 victory?
-- A $200 victory will hardly begin to compensate me for the troubles I have taken, [Anonymous]. The point is that this company can afford to give good customer service. They give none at all, free, charging per incident. To gain a firmer understanding of what I am saying, visit some of these sites


        http://ourworld.compuserve.com/homepages/surak1/iomegag.htm

        http://ourworld.compuserve.com/homepages/surak1/iomegag1.htm

        http://ourworld.compuserve.com/homepages/surak1/iomegag2.htm

        http://www.akula.com/~jwu/wwwboard/wwwboard.html

        http://www.akula.com/~jwu/wwwboard/messages/1363.html


and chase for yourself where they lead. IMHO, it is time for American companies like Iomega to give [their] customers a fair shake in the user-support arena.

Nonetheless, I grant you that your attitude has great merit. I just wish I could be so charitable, after having gone through the great pains I have experienced trying to deal with Iomega. Love their product (at least the Zip drive, the only Iomega product I ever owned), but hate their absolute lack of customer support. In the words of Mephistopheles in Goethe's opera "Faust," "Something must be done."

Steve

.....]


Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 5 of 9


and, in a later correspondence from me to the same person:

[>Today's business model doesn't usually allow for a personal support component.
-- I'd like to fix that.

>That's why most software vendors charge for calls.
-- I can still point to companies providing excellent 1.800 support to their users, who do not charge per incident.

>Most corporate accounts, for example, would rather separate out support costs from product costs, as they can take care of support internally. So they drive down the unit price to the point where the publisher -- or manufacturer in the case of peripherals -- can't afford to give away good customer service...
-- Happy mediums are desired. I do not want to put any company out of business by insisting that it stay on the phone with any single customer too long. But there are times when long phone calls are necessitated by exigencies beyond the user's control -- as in the hardware mismatches I just took three weeks going through. I never would have solved the problem without lots of good help from several directions, including my ISP.

>For myself, I don't expect to use support unless something just flat out breaks.
-- You are an engineer. Most people are not so knowledgeable as you about all this. If manufacturers take a bloke's money, they should provide support.

>In the case of Zip drives, you are getting a lot of product for the money, and you pretty much take your chance. If it breaks, count on buying another one, just like with worn out toner or inkjet cartridges. Tough model, but there it is...
-- When people never can get it to work in the first place, they should not have to eat the drive.

>I agree Iomega takes the "to hell with the customer" attitude a bit far,
-- Thank you.

>but you have to go into something like that with your eyes open.
-- No. I can expect better consumer protections in the computer world than have yet been invoked, and I can use the existing powers of the law to try to correct a damnable situation.

>To expect reasonable service in such a situation is -- IMHO -- an unrealistic assumption.
-- OK.


Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 6 of 9


>You are just tilting at windmills to make them fit your idea of what the business model should be...
-- You bet I am! And, I decided to play a bit of hardball, to get this donkey's attention with the baseball bat of an Atty. General's Office. So far, so good.

>Hey, if that's important to you, fine.
-- It is important not just to me but to many others as well.

>I tend to be a bit more pragmatic about the way the business operates these days...
--No, I think that you have given up as a consumer and that you tend to see more the side of the producer than of the consumer. All I want is fair play and a level playing field.]


4.
"To: s@theriver.com
Date: Tue, 22 Oct 1996 05:36:14 PST
Subject: Re: 1.800.2Iomega?
References: <199610220012.RAA23701@pantano.theriver.com>
X-Juno-Line-Breaks: 0-1,4-5,10-13,15
From: jbc7@juno.com (J B C)

"Bravo, Steve,
"Your actions are to be commended! What you do, helps everyone who will find it necessary to deal with Iomega, and needs their cooperation to successfully solve their iomega product problems.

"Under the circumstances Iomega is getting off light. [How lightly they 'get off' will be a function of how reasonable they get and how quickly they do so. S.L., 25Oct96] The technical response I got that forced me to abandon my quest for a Zip was their machinized non-human anonymous, no-questions asked 'help' line that was a no-brainer, as well! Iomega company projected the idea that no problem was so big that buying MORE of their equipment wouldn't solve.

"Thanks again Steve, a GOOD JOB!


" ._.       =              ^   0      ^0^                       ^   ^
" \_   (js)\.    GBY&Y"
[A self-portrait of Jean in her wheel chair.]
Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 7 of 9


5.
"To: s@theriver.com
Cc: tdowling@strong-funds.com
Subject: Re: 1.800.2Iomega?
References: <199610220012.RAA23701@pantano.theriver.com>
X-Juno-Line-Breaks: 0,4-5,12-15,27-28,32-33,36-37,39-92
From: karendowling@juno.com (Timothy M Dowling)
Date: Tue, 22 Oct 1996 21:46:33 EDT
"I have not had a chance to look at the ref url's yet.
But I DO agree that all of these types of companies should have customer
support lines available at all hours of the day. and they should also not keep customers on hold for 30-90 minutes at a time. anything over five minutes is unacceptable. . . .

"so, is the subject phone # available for them?

"is that the first response that you got from Iomega? if it is, its really too bad that customers should have to go through the hassles of writing to the state attorney general to get any response or action. how can companies like that stay in business? at least they admitted their mistakes, more than we ever got Olan mills to do. it ended up costing us about $100 and five trips to the courthouse and we got nothing out of it.

"They had lawyers come up from Tennessee and just when the judge was about to award karen the case (even though he spent a long time laughing about it earlier) their lawyer showed the judge an unpublished change in the law, which actually had happened because of all the lawsuits that were brought against olan mills, that didn't allow someone to file a claim against them until they had harrassed at least one additional time.

"have you been using your scanner to scan these letters in? i've used the OCR a couple of times."



6. 
 "Date: Fri, 25 Oct 1996 08:26:27 -0400 (EDT)
X-Sender: bl17@postoffice2.mail.cornell.edu
To: s@TheRiver.com
From: bl17@cornell.edu (Barbara LeGendre)
Subject: iomega

"Stephen:
"I too have complaints about getting through to Iomega. If you need another voice to join your own, just let me know. How can they continue to survive as a company if they ignore their customers? That's totally beyond me.

"Barbara


"Barbara LeGendre
 bl17@cornell.edu
 (607) 255-1393"

Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 8 of 9
 

8.
"From: Stefan Kelm 
Date: Fri, 25 Oct 1996 14:32:39 +0200 (MET DST)
To: s@theriver.com
Subject: Re: My intended letter to Iomega, for your kind review and
              comment, please:
X-Sun-Charset: US-ASCII

I connected the drives to a couple of different UNIX workstations yesterday and everything went well although there's absolutely no documentation at all about using the drives on computers other than PC's or Mac's . . . .

Have a pleasant weekend, 

Stefan

Well, Iomega Customer Satisfaction Group (I would feel less personal distance, were one of you to have had the courtesy of signing this letter you sent to me), I think that you get the gist of my position. However, I am still trying to decide just what you will have to do to satisfy me, regarding my numerous complaints against you.

For starters, I am not going to ask for any monetary damages for myself. However, the more I have to do -- and the longer it takes for your corporation to act responsibly, in these regards -- the less inclined I shall be to waive such monetary claims on my own behalf - and, the longer you will be allowing people to decide that they really should join in a class-action suit against you.

For the moment, Iomega, I seek from you:


       1. An email address for an identified Iomega representative,
          with whom I may communicate more effectively and directly.
 
       2. Your promise that by a date certain Iomega will initiate and
          maintain a 24-hour-per day, 7-day-per-week, nationwide,
          telephone (1.800) service that is without any charge and is
          manned at effective levels; for the technical support of
          existing users and of potential customers.

       3. Your promise that Iomega will give customers reasonable support by email, as well.
 
       4. Your promise to monitor the WWW in an effort to seek out
          disgruntled customers and equitably to fix their problems.
Given your corporation's history, I consider these to be extremely fair demands. If you decide to meet these demands, I believe all (including Iomega) will profit from that decision.
Customer Satisfaction Group, Iomega Corporation, 25 October 1996, Page 9 of 9


Perhaps Mehdi Daoudi has put it all most succinctly, at

http://www.akula.com/~jwu/wwwboard/messages/1363.html

where he said:


"Re: Utah Atty. General's Office v. Iomega? . . . 

"Posted by Mehdi Daoudi on October 22, 1996 at 09:04:35:

"In Reply to: Utah Atty. General's Office v. Iomega? posted by Steve Langford on October 21, 1996 at 19:57:05:

"Steve that is great. Finnally! I have 3 zips and 2 jaz, 1 ditto that I returned for an HP, never reached their customer support fake line.

"I hope that this very good example of how fast a company can rise will finally understand that if they want to stay where they are they have to create a support service.


"Bravo!!"
[Addendum from Daoudi, 24 October 1996:

"I forgot to tell you, instead of receiving customer service I keep receiving coupons and other materials in the case I buy more stuff from them! So their marketing works just fine! they should swap!]



                                   Sincerely,
                                      
                                        -Stephen A. Langford-

                                   Stephen A. Langford, Ph.D.
                                   9140 N. Shadow Mt. Dr.
                                   Oro Valley, Greater TUCSON
                                   Arizona AZ 85737 U.S.A.
Tel. 520.297.0448
s@TheRiver.com

Copy to Beth E. Kearsley, Complaint Analyst, Consumer Rights
        Office of the Attorney General, State of Utah
        160 East 300 South, Box 140872
        SALT LAKE CITY, Utah 84114-0872
        FAX 801.366.0315 
By the way, you might like to visit
"Seatbelts for School Buses"
Thank you for your interest!

Sincerely,
Steve Langford
©Stephen A. Langford, Oro Valley, Arizona, 12 April 1996. ALL RIGHTS RESERVED. This document may be freely transmitted in its entirety, so long as no monies are earned during the transaction/s. Permission is required for any and all other pertinent circumstances.


(Metering for this page begun 27 October 1996. Last edited on 1 January 2006.)